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The Social Media Landscape 2013 – The difference between Twitter, Facebook & Pinterest

I love Infographics and came across this one today that looks at the differences between Twitter, Facebook & Pinterest, which I thought i’d share with  you.  The infographic includes some interesting stats, demographics and trends.

Facebook vs Twitter vs Pinterest - 2013 Statistics

Brought to you by Envision Media 360

Shell Robshaw-Bryan is a marketing consultant at Surefire Media, the Cheshire based web design, eCommerce and marketing company. Shell specialises in organic search, content strategy and social media engagement for both B2C and B2B companies.

If you’d like to find out how Surefire Media can help your business, get in touch!

Facebook inforgraphic – How social media users feel about brands on Facebook

1,000 social media users were asked how they felt about liking and interacting with brands on Facebook.  This infographic from Lab42 lays out some of their key findings.

Lab42 Market Research
Courtesy of: Lab42

Free people graphic image

Time for another free image!  Below you will find two free graphics for you to use that feature a group of people, the first graphic is in shades of gray.

gray_people_icons_free_ubersocialmedia

Here is the second variation of the free image, showing a colourful group of people. This free image is ideal for use on your blog, your website or in your direct emails.

FREE groupf of people graphic

Please feel free to download and use these images – I place no restrictions on their commercial use, all I ask is that you leave me a comment letting me know you’ve used the graphic(s) and a link to where you have used it so I can take a look!

Enjoy!

Shell Robshaw-Bryan is a marketing consultant at Surefire Media, the Cheshire based web design, eCommerce and marketing company. Shell specialises in organic search, content strategy and social media engagement for both B2C and B2B companies.

If you’d like to find out how Surefire Media can help your business, get in touch!

Free social media icon image

Here is a free social media icon image that you are welcome to use! As with all of my icons and graphics, if you use it, all I ask is that you post a comment on my blog with a link through to where you’ve used it!

free social media icons image

Free social media icons image by Ubersocialmedia.co.uk – click here to download

If you are looking for a social media image or logo set then you are welcome to download and use this free image i’ve designed.

Go ahead, download, use, share, enjoy!  If you are looking for social media icon sets, then take a look at this great selection 50 Killer Free Social Media Icon Sets from Hubspots blog.

Shell Robshaw-Bryan is a marketing consultant at Surefire Media, the Cheshire based web design, eCommerce and marketing company. Shell specialises in organic search, content strategy and social media engagement for both B2C and B2B companies.

If you’d like to find out how Surefire Media can help your business, get in touch!

Free desktop PC computer illustration icon

I’ve done a super simple, totally free desktop PC illustration – the screen is really easy to overlay with your choice of graphic or website over the top to give it a bit of personalisation.  Ideal for anyone wanting a free PC Icon, or a free illustrated PC to use in an infographic, report, on a website or in a presentation document.

Free Desktop PC computer illustration icon from ubersocialmedia.co.uk

Free Desktop PC computer illustration icon from ubersocialmedia.co.uk

As mentioned previously, this is completely free, but if you do download and use it, please write a comment with a link, as It’s always nice to see my design work being used!

Shell Robshaw-Bryan is a marketing consultant at Surefire Media, the Cheshire based web design, eCommerce and marketing company. Shell specialises in organic search, content strategy and social media engagement for both B2C and B2B companies.

If you’d like to find out how Surefire Media can help your business, get in touch!

Design & layout principles behind the perfect landing page

This guide to producing strong landing pages from Formstack.com is great and many of the suggestions on here are also highly suitable for email design too.  It might be old, a couple of years old in fact, which is positively ancient by web standards, but all of the points made are still highly relevant today. Given my recent article on email marketing that you can view here, I wanted to share this with you. Follow these design rules and you won’t fail!

Image

Thanks again to Formstack.com for this great article.

What do you think makes a great landing page?  Do you disagree with anything?  Let us know what you think.

6 Great infographics looking at email and content marketing

I’ve stated before that I love inforgraphics, but that doesn’t mean I think all infographics are great!  The key to producing something great is hard facts and data, presented in an attractive and interesting way.  Great infographics provide at-a-glance insight and I keep track of all of the best ones I come across over on Pinterest here, but I wanted to put a post together to highlight a few of the best examples that i’ve found useful, I hope you do too!

All infographics link through to their original source.

What is the best time of day to send out email campaigns?

Best-Time-To-Share-Infographic

Why content for seo?

content for seo

How important is email marketing over the Christmas period?

Image

What types of content marketing are you using?

Image

12 Things to do after you’ve written a new blog post

Image

The Anatomy of Content Marketing

The-Anatomy-Of-Content-Marketing

Do you have a great marketing or social infographic you’d like to share?  Feel free to post your link in the comments section!

What’s so great about infographics?

Infographics are awesome, there, i’ve said it.  As a visual person with a background in graphic design I love content that is presented this way.  As an absolute geek, I love stats and figures, so it’s natural that inforgraphics should appeal to me as much as they do, but the recent explosion in popularity of Tumblr and Pinterest suggests i’m certainly not alone.

40% of people respond better to visual information than plain text

Our brains are evolving as a direct result of the digital age (for more on this read the fantastic The Shallows by Nicholas Carr) and we now consume Information differently.  Our brains are adapting so that we can process vast amounts of data, skimming and picking up on interesting, relevant tidbits.  We are getting used to content that is categorised and indexed so we need only concern ourselves with the most useful bits.

What makes a great infographic?

With their ability to highlight useful information in bite-size chunks, inforgraphics do exactly this.  Often concerned only with a very narrow subject area, answering highly specific questions or displaying key statistics, they are the ideal way in which to both publish and consume data.

For a collection  of  some great infographics, take a look at my board on Pinterest.com

Sadly, this does not mean that creating  infographics is easy nor that they should be your goal whenever blogging or presenting data. However, an attractive and well designed infographic full of relevant and interesting information, can be of benefit for a number of reasons.

Some of the great things about infographics…

  • They are the ideal way to publish statistics which might otherwise prove dull or unappealing
  • Strong viral potential as they are easily saved and shared
  • Ideal for demonstrating in-depth expertise
  • They can drive brand awareness

To write and publish a blog article, all you really need to do is to write it. If you want to add some interest you can include images perhaps taken from your existing website or purchased with ease from an image library or if you really want to impress, you can include video content and polls.

Producing an infographic not only takes far longer than writing a simple blog article, but it also takes graphical expertise, requiring much more than a passing familiarity with Photoshop or illustrator. So, whilst infographics have many associated benefits, there are also some down sides.

…and some of the not so great things about infographics

  • Graphic design expertise is needed
  • They are time-consuming to produce
  • Strong content is necessary to warrant the additional investment
  • Badly designed or ill thought-out infographics are pointless and look naff

If you could easily illustrate what you want to say in a regular post, then do it that way.  Only invest in creating an infographic if your content will benefit from being visually arranged and illustrated, and if so, then make sure you do it beautifully.

I’d love to hear your thoughts and feelings about infographics.  Do you like them?  How often do you use them yourself? Perhaps you hate them and just think they are a current fad you’re hoping will soon go away?

Free vector illustrations – Icon set funky people

Well it’s back to work today and i’m full of ideas for blog articles.  I’ve already got several on the go which will be published soon!  Until then, here is another set of icons that I worked on over Christmas which are free for non-commercial use. 

This icon set is ideal for use on personal blogs and websites and can also be used to illustrate reports and projects. 

If you’d like to use the icons commercially or in an infographic or similar, all I request is you post a link to your work in the comments below.

Free vector illustrations – icon set funky people by UberShell

Free vector icon set

Free vector icon set by UberShell

Free Basic Social Media People Icon Set

Not merely content with eating and drinking too much and watching the telly box, over the Christmas holidays i’ve managed to do not only all of the above, but also to be productive and have (amongst many other things,) created a cute little set of icons, ideal for using on your website, blog or to add to your infographic.

Grab these cute free social media people icons here, but please don’t forget to credit me whenever possible and if you use them, i’d love to know about it so why not send me a link to your work?  Enjoy!

Free Basic Social media People Icon Set by Ubershell @ ubersocialmedia.co.uk

people_icons_byShell

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