The Social Media Landscape 2013 – The difference between Twitter, Facebook & Pinterest
I love Infographics and came across this one today that looks at the differences between Twitter, Facebook & Pinterest, which I thought i’d share with you. The infographic includes some interesting stats, demographics and trends.
Brought to you by Envision Media 360
Shell Robshaw-Bryan is a marketing consultant at Surefire Media, the Cheshire based web design, eCommerce and marketing company. Shell specialises in organic search, content strategy and social media engagement for both B2C and B2B companies.
If you’d like to find out how Surefire Media can help your business, get in touch!
Design & layout principles behind the perfect landing page
This guide to producing strong landing pages from Formstack.com is great and many of the suggestions on here are also highly suitable for email design too. It might be old, a couple of years old in fact, which is positively ancient by web standards, but all of the points made are still highly relevant today. Given my recent article on email marketing that you can view here, I wanted to share this with you. Follow these design rules and you won’t fail!
Thanks again to Formstack.com for this great article.
What do you think makes a great landing page? Do you disagree with anything? Let us know what you think.
6 Great infographics looking at email and content marketing
I’ve stated before that I love inforgraphics, but that doesn’t mean I think all infographics are great! The key to producing something great is hard facts and data, presented in an attractive and interesting way. Great infographics provide at-a-glance insight and I keep track of all of the best ones I come across over on Pinterest here, but I wanted to put a post together to highlight a few of the best examples that i’ve found useful, I hope you do too!
All infographics link through to their original source.
What is the best time of day to send out email campaigns?
Why content for seo?
How important is email marketing over the Christmas period?
What types of content marketing are you using?
12 Things to do after you’ve written a new blog post
The Anatomy of Content Marketing
Do you have a great marketing or social infographic you’d like to share? Feel free to post your link in the comments section!
What’s so great about infographics?
Infographics are awesome, there, i’ve said it. As a visual person with a background in graphic design I love content that is presented this way. As an absolute geek, I love stats and figures, so it’s natural that inforgraphics should appeal to me as much as they do, but the recent explosion in popularity of Tumblr and Pinterest suggests i’m certainly not alone.
40% of people respond better to visual information than plain text
Our brains are evolving as a direct result of the digital age (for more on this read the fantastic The Shallows by Nicholas Carr) and we now consume Information differently. Our brains are adapting so that we can process vast amounts of data, skimming and picking up on interesting, relevant tidbits. We are getting used to content that is categorised and indexed so we need only concern ourselves with the most useful bits.
With their ability to highlight useful information in bite-size chunks, inforgraphics do exactly this. Often concerned only with a very narrow subject area, answering highly specific questions or displaying key statistics, they are the ideal way in which to both publish and consume data.
For a collection of some great infographics, take a look at my board on Pinterest.com
Sadly, this does not mean that creating infographics is easy nor that they should be your goal whenever blogging or presenting data. However, an attractive and well designed infographic full of relevant and interesting information, can be of benefit for a number of reasons.
Some of the great things about infographics…
- They are the ideal way to publish statistics which might otherwise prove dull or unappealing
- Strong viral potential as they are easily saved and shared
- Ideal for demonstrating in-depth expertise
- They can drive brand awareness
To write and publish a blog article, all you really need to do is to write it. If you want to add some interest you can include images perhaps taken from your existing website or purchased with ease from an image library or if you really want to impress, you can include video content and polls.
Producing an infographic not only takes far longer than writing a simple blog article, but it also takes graphical expertise, requiring much more than a passing familiarity with Photoshop or illustrator. So, whilst infographics have many associated benefits, there are also some down sides.
…and some of the not so great things about infographics
- Graphic design expertise is needed
- They are time-consuming to produce
- Strong content is necessary to warrant the additional investment
- Badly designed or ill thought-out infographics are pointless and look naff
If you could easily illustrate what you want to say in a regular post, then do it that way. Only invest in creating an infographic if your content will benefit from being visually arranged and illustrated, and if so, then make sure you do it beautifully.
I’d love to hear your thoughts and feelings about infographics. Do you like them? How often do you use them yourself? Perhaps you hate them and just think they are a current fad you’re hoping will soon go away?











