Working with Mediaspin i’ve just taken on a new project to help their client TPFay improve their SEO. With a new WordPress based website ready to go live in the next few days i’ve started off the project by doing keyword analysis to determine the phrases they should be targeting.
Once identifying the best keywords to go for, i’ve taken benchmark stats so I can effectively measure the results of ongoing changes that I’ll be making. I’ve also suggested a number of improvements to the new site including adding case studies and a news section.
TPFay specialise in providing replacement heating elements to commercial caterers and as such have a very specific and clearly defined target audience. I’ve suggested we start using social media to enable us to target potential new customers and grow communities of existing customers in order to build and nurture relationships.
As well as suggested social network activity i have also noted a number of content optimisation recommendations and look forward to working with TP Fay and Mediaspin over the coming months to deliver sustainable improvements.