News | SEO project under way for TP Fay Heating Element Specialists

Working with Mediaspin i’ve just taken on a new project to help their client TPFay  improve their SEO.  With a new WordPress based website ready to go live in the next few days i’ve started off the project by doing keyword analysis to determine the phrases they should be targeting.

Once identifying the best keywords to go for, i’ve taken benchmark stats so I can effectively measure the results of ongoing changes that I’ll be making.  I’ve also suggested a number of improvements to the new site including adding case studies and a news section.

TPFay specialise in providing replacement heating elements to commercial caterers and as such have a very specific and clearly defined target audience.  I’ve suggested we start using social media to enable us to target potential new customers and grow communities of existing customers in order to build and nurture relationships.

As well as suggested social network activity i have also noted a number of content optimisation recommendations and look forward to working with TP Fay and Mediaspin over the coming months to deliver sustainable improvements.

NEWS | SEO Project Started for Asset and Land Recovery

Search engine optimisation is well and truly underway for a client i’m working with on behalf of Mediaspin.  The client, Asset and Land Recovery are demolition and land recovery specialists and had found that since the Google Penguin update back in May, that they were dropping down SERPs.

Having carried out a thorough website audit, i’m now working on delivering all the recommendations laid out in the plan and early signs are promising, with their domain Authority rising from 17 up to 21 in less than a month.

3 days after writing a new piece of content for the site covering a topic area the site was previously not ranking well in Google for, the new article resulted in a rank of number 1 in Google.

You can see more about Asset & Land Recovery and see their demolition services here.